It is worth noting that initially the privacy of user data was not in the first place and the emphasis was rather on usability. However, users who were interested in this search engine and browser liked it more for its privacy. The search engine initially had no tracking tools of any kind.
Later, after discovering that this aspect of DuckDuckGo appealed to users more, the company reformulated the focus of its search engine and began positioning it as a private search engine (later a private browser as well). The browser is famous precisely for its search engine, but the benefits of the program don't end there.
The little DuckDuckGo is against ads, so it also combines the function of an ad blocker. Ads on websites will simply not be displayed, there will be nothing in their place. Empty spaces on sites are partly annoying, but ads cause more negativity among users. Therefore, many do not even react to this minus.
Also, the anonymity implemented in the program allows you to visit pages that in other browsers are defined as malicious, as well as those that are usually blocked and considered illegal. Of course, the browser is not a full-fledged VPN, but its anonymity features are not behind the Tor browser.
The capabilities of this browser can be characterized as follows:
DuckDuckGo constantly maintains software to improve anonymity online and privacy of personal data. It is worth noting that clearing the history of the browser will also mean its removal for developers (the browser has no hidden tools for the shadow saving and copying the history of search queries and visited sites).
The browser also tells you on a scale of A to F whether a particular site is safe for privacy. For users who fear for their privacy and are tired of seeing ads on search engines and websites, the browser can help them achieve the anonymity they desire. And ads will seem useful to users, then the anonymity mode can be turned off or customized.
Reviews - DuckDuckGo